Will Philips wake-up light wake up the town?

Philips gave wake-up lights for people living in Longyearbyen. They wanted to test their light to see if claim of "waking you up feeling refreshed" is still true even in day around darkness in the high arctic. I was one of them, who got a light. Now I'm ready to start to use it :)

More information about the project:
http://www.wakeup.philips.com/
http://www.facebook.com/philips.wakeup
http://www.youtube.com/watch?v=wotUrbYs0QI